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The Rolex Timeline

7:47 AM PST, 5/27/2015

1905 HANS WILSDORF The history of Rolex is inextricably linked to the visionary spirit of Hans Wilsdorf, its founder. In 1905, at the age of 24, Hans Wilsdorf founded a company in London specialising in the distribution of timepieces. He began to dream of a watch worn on the wrist. Wristwatches were not very precise at the time, but Hans Wilsdorf foresaw that they could become not only elegant, but also reliable. 1908 How did the word ROLEX originate? Well, In 1908, Hans Wilsdorf wanted his watches to bear a name that was short, easy to say and remember in any language, and which looked good on watch movements and dials. 1910 THE QUEST FOR CHRONOMETRIC PRECISION Rolex first concentrated on the quality of the movements. The relentless quest for chronometric precision rapidly led to success. In 1910, a Rolex watch was the first wristwatch in the world to receive the Swiss Certificate of Chronometric Precision, granted by the Official Watch Rating Centre in Bienne. Four years later, in 1914, Kew Observatory in Great Britain awarded a Rolex wristwatch a class “A” precision certificate, a distinction which until that point in time had been reserved exclusively for marine chronometers. From that date forward, the Rolex wristwatch was synonymous with precision. 1919 Rolex moved to Geneva, a city renowned internationally for watchmaking. Montres Rolex S.A. was registered in Geneva in 1920 1926 THE FIRST WATERPROOF WATCH In 1926, the creation by Rolex of the first waterproof and dustproof wristwatch marked a major step forward. Given the name “Oyster”, this watch featured a hermetically sealed case which provided optimal protection for the movement. 1927 CROSS-CHANNEL CHALLENGE It is one thing to claim a watch is waterproof. It is quite another to prove it. In 1927 a Rolex Oyster crossed the English Channel, worn by a young English swimmer named Mercedes Gleitze. The swim lasted over 10 hours and the watch remained in perfect working order at the end of it. To celebrate the crossing of the channel, Rolex published a full-page ad on the front page of the Daily Mail proclaiming the success of the waterproof watch. This event marked the birth of the Testimonee concept. 1931 Perpetual Movement In 1931, Rolex invented and patented the world's first self-winding mechanism with a Perpetual rotor. This ingenious system, a true work of art, is today at the heart of every modern automatic watch. 1933 FLYING OVER EVEREST The first expedition to fly over Everest was equipped with Rolex Oysters. The members of the crew were highly satisfied with the performance of the watches. 1935 A LIVING LABORATORY Rolex recognized the formidable opportunity to test, fine?tune and showcase the technical performance of the Oyster in different arenas. The worlds of sport, aviation, motor racing and expeditions constituted living laboratories for the watches' countless technical attributes. 1935 SIR MALCOLM CAMPBELL In the 1930s, Rolex and one of the fastest drivers in the world, Sir Malcolm Campbell, became united by the quest for speed. On 4 September 1935, at the wheel of Bluebird – and wearing a Rolex watch – this “king of speed” set a land speed record of over 300 miles per hour (approximately 485 km/h) at Bonneville Salt Flats in Utah. Sir Malcolm broke the world speed record nine times between 1924 and 1935, including five times at Daytona Beach in Florida. 1945 THE FIRST DATEJUST The year 1945 saw the birth of the Datejust, the first self?winding wrist chronometer to indicate the date in a window on the dial. A watch of great distinction, the Datejust was equipped with a Jubilee bracelet created specially for it and a fluted bezel, making it immediately recognisable as a Rolex. It is the pillar of the Oyster collection. Initially for men, it became available in various models for women in the course of the following decade. 1947 MYSTERY MAN

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